Have you ever wished you could apply automated bidding to part of your campaign while manually bidding on other keywords in the same campaign? Or maybe you’ve wanted to apply a single bid strategy to some keywords, but they’re in different ca…

What’s the future of digital media and marketing? How are CMOs thinking about leveraging digital to reach and engage audiences? What marketing channels are proving most effective in building brands digitally - paid, owned or earned? These are so…

Behind every successful AdWords campaign are well planned out keywords and ad groups. In the past, you may have relied on tools like the Keyword Tool and Traffic Estimator to identify new keywords and ad groups, get traffic estimates, and choose competit…

Whether they are searching for a rental car near their office or a bakery close to a relative’s house, people expect fast, relevant and useful results from Google Maps. Great local commercial listings have always added useful information to Google …

With over 85 billion app downloads across the Google Play and Apple App stores, advertisers need to know how to promote their apps as efficiently as possible. They need to understand what channels drive the most engaged users and find ways to increase…

Today, when you log into AdWords Express, you’ll notice a brand new look. We’ve listened to your feedback and worked with a lot of small businesses to streamline the AdWords Express experience. It’s part of our ongoing efforts to make G…

What is top of mind for mobile leaders in the agency community?  How are agencies helping their clients win with mobile?  In an effort to better understand the challenges that agencies face when it comes to mobile, and to strengthen our effort…

People are constantly connected and moving from one device to another to communicate, shop and stay entertained. They expect a great browsing experience regardless of what device they use - PC, laptop, tablet, smartphone, hybrid device, mini-tablet and t…

The following changes apply to customers in all countries and territories in the Asia Pacific region, except China, Korea, Taiwan, and India If you’re using AdWords, you’ve agreed to our Terms and Conditions. These are important so we have a…

Smartphones are our constant shopping companions - helping us research, compare, and even purchase products online and in stores. We’ve already seen that smartphones are key to pre-purchase activities. With 84% of mobile shoppers now using their ph…